B2B Appointment Pricing
Someone who fits your ideal client profile (ICP) isn’t a lead just yet. A lead is someone with the actual potential to do business with you—meaning they already know you exist and believe you can solve their problem.
One of the best ways to capture these leads is by setting appointments. As a copywriter, I know how to research your market and write highly targeted outreach—like cold emails and LinkedIn messages—that makes it obvious why prospects should get on a call with you.
Use the calculator below to configure your price per appointment.
For example, if 1 out of 100 appointments translates into a sale, your close rate is 1%. My typical estimate is 17–20%.
The net amount you make per purchase, order, assignment, or event.
The average number of times a client buys from or works with you.
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The percentage of the LTV you are comfortable spending to acquire a new client.
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*An appointment that has taken place and met your qualification standards.